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A brainchild of bobdonpaul, The BALSAMS Inn-Bedded Resorter campaign was recently recognized by Mashable, http://mashable.com/2011/03/08/social-pr-campaigns/ Read the article below.
5 Smart Social PR Campaigns to Learn From
by Leyl Master Black, 3/8/2011
4. The BALSAMS Grand Resort Hotel: Using Social to Share an Experience
It can be hard to convey the magic of an experience through an ad or a magazine article. Working with agency bobdonpaul, The BALSAMS Grand Resort Hotel in New Hampshire decided to use social media to tell the hotel’s unique story.
The hotel’s “InnBedded Resorter” campaign used social media to find the world’s first-ever “Resorter” — a person who would live at the hotel for July and August 2010 and use social channels to share all of their experiences at the 8,000 acre resort. Entries poured in from all over the world — after narrowing the field to a few finalists, The BALSAMS then used online voting to pick the winner.
The company’s first Resorter was 23-year-old Martin Edgar Earley, who spent two months at the resort this summer. Early blogged and posted daily social media updates, photos and videos about all The BALSAMS had to offer. The campaign was a hit, and the hotel saw a 20% increase in bookings in August.
The resort then ran a winter campaign with Canadian social media travel superstars Alex & Luke. While at The BALSAMS, the couple used their own website, along with the resort’s Facebook, Twitter, YouTube, Flickr and other social media platforms to continually update followers on their adventures at the resort. As a result, the hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years. Since launching the campaign, website traffic has also doubled.
The Inn-Bedded Resorter, Live the Story, Tell The Story
Spend a “Social” Summer at The BALSAMS.
To put it simply, we want you to be a guest at The BALSAMS Grand Resort Hotel for two months and totally immerse yourself in the experience. While you’re summering with us we want you to use every social media platform out there to share with the world – as it happens – your BALSAMS experience. Come be inspired by our history, and go behind the scenes with our staff. Play golf. Play tennis. Kayak, mountain bike, hike and swim. Taste fine foods and learn to ballroom dance. Explore our endless 8,000 acre estate and participate in every adventure under the sun and get paid while doing it! We believe the story will meet you here. You just have to live it and tell it.
Learn more… Click Here!
bobdonpaul.com tapped as Agency of Record for one of New England’s Premier Destinations
Dixville Notch, NH bobdonpaul.com, a full-service agency based in the Lakes Region of New Hampshire has been selected as the Agency of Record for The Balsams Grand Resort Hotel.
The BALSAMS has recently brought in Jeff McIver to serve as President and General Manager of the resort hotel. McIver served as a general manager at The BALSAMS from 2002 to 2005 under Steve Barba and has made it his mission to return the resort to its core values of exceptional quality and hospitality, while updating the service offering.
The BALSAMS has always been about creating an unforgettable experience for our guests, and I believe boddonpaul.com is the right team to help communicate and market that experience to the world, said McIver.
The BALSAMS is a premier New England resort hotel, featuring award-winning dining, outdoor wilderness adventures, unique events, endless activities and fun for the entire family. The 15,000-acre mountain resort nestled in the North Country of New Hampshire features everything from golfing, skiing, hiking and biking to kayaking and guided Moose Safaris.
bobdonpaul.com is already diligently at work developing an updated marketing and branding campaign for The BALSAMS, and over the next several months will be developing new interactive and web-based tools including an entirely new website as well as traditional media and public relations.
As Jeff said, The BALSAMS is an experience, and we have pulled together a team from across New England to develop a multi-media approach that will enable our audience to get a taste of the wonder and excitement of the resort, said Bob Manley, Head Chef and Bottle Washer at bobdonpaul.com. Whether they’re sitting in front of the computer or driving their car, our audience will be able to see, hear and interact with The BALSAMS like never before. We are excited to be on Jeff McIver’s team, to consider all the possibilities for the future of The BALSAMS.
The bobdonpaul.com team on The BALSAMS includes bobdonpaul.com principals, Bob Manley who will lead the account, Don Manley as creative director and Paul Gurney as web architect. Senior level talent across a variety of disciplines has also been brought in to augment the team, including Grace Duke, media planner; David Donohue who will lead the public relations effort; Kent Rich, videographer; and Karen Hansel, copywriter. Other partners include Backbone Media, Inc., a pioneer in the field of SEO and HMA Marketing, a consulting and database maintenance division and mail house.
The BALSAMS has been honored among the Top 100 Hotels in North America by Travel + Leisure magazine (2008) and was rated #1 resort for food in the United States by Condé Nast Traveler magazine (2007). The BALSAMS Panorama Donald Ross Golf Course has been consistently named among the top rated golf courses in New England.
For reservations and information call (800) 255-0600 or visit online at www.TheBalsams.com.
We have recently completed our latest web project www.bearriverlodge.net, a land development in North Carolina. Take a look and let us know what you think, we would appreciate any feedback.
I my travels on the web I came across one photographers expression of his entire photo shoot in 4 minutes. A nice way to share your vision. Enjoy!
So I shot a little project for a national magazine couple weeks ago in NYC. This was another photo story that i’ve started doing recently. I made a video of the shoot, by stringing together all the shots, uncut, in about the same shooting order, a la Chase Jarvis style. Its a good way to show my process, how we try different things, where we start and where we end. We shot a total of 1105 frames. I’ve pulled 13 frames as final selects. You can see the final edited shots at:www.RobertHooman.com
By Virginia Prescott on Tuesday, April 28, 2009.
As a rule, advertisers take aim at 18-49 year olds, supposedly the ones with disposable income and the desire to spend. But a new report on the “Grandparent Economy” says that baby boomers are changing everything, again.
As a consumer group, the grandparent population is larger, richer, better educated than ever before. The grandparent demographic now accounts for one-third of the nation’s overall spending and suddenly advertisers are paying attention to a population that’s dispelling old notions about the golden years. New Hampshire demographer Peter Francese prepared the report on the grandparent economy for Grandparents.com.
(Photo by Jason Tester via Flickr/Creative Commons)