Grand Strategy for The BALSAMS Grand Resort Hotel
bobdonpaul.com tapped as Agency of Record for one of New England’s Premier Destinations
Dixville Notch, NH bobdonpaul.com, a full-service agency based in the Lakes Region of New Hampshire has been selected as the Agency of Record for The Balsams Grand Resort Hotel.
The BALSAMS Grand Resort Hotel
The BALSAMS has recently brought in Jeff McIver to serve as President and General Manager of the resort hotel. McIver served as a general manager at The BALSAMS from 2002 to 2005 under Steve Barba and has made it his mission to return the resort to its core values of exceptional quality and hospitality, while updating the service offering.
The BALSAMS has always been about creating an unforgettable experience for our guests, and I believe boddonpaul.com is the right team to help communicate and market that experience to the world, said McIver.
The BALSAMS is a premier New England resort hotel, featuring award-winning dining, outdoor wilderness adventures, unique events, endless activities and fun for the entire family. The 15,000-acre mountain resort nestled in the North Country of New Hampshire features everything from golfing, skiing, hiking and biking to kayaking and guided Moose Safaris.
bobdonpaul.com is already diligently at work developing an updated marketing and branding campaign for The BALSAMS, and over the next several months will be developing new interactive and web-based tools including an entirely new website as well as traditional media and public relations.
As Jeff said, The BALSAMS is an experience, and we have pulled together a team from across New England to develop a multi-media approach that will enable our audience to get a taste of the wonder and excitement of the resort, said Bob Manley, Head Chef and Bottle Washer at bobdonpaul.com. Whether they’re sitting in front of the computer or driving their car, our audience will be able to see, hear and interact with The BALSAMS like never before. We are excited to be on Jeff McIver’s team, to consider all the possibilities for the future of The BALSAMS.
The bobdonpaul.com team on The BALSAMS includes bobdonpaul.com principals, Bob Manley who will lead the account, Don Manley as creative director and Paul Gurney as web architect. Senior level talent across a variety of disciplines has also been brought in to augment the team, including Grace Duke, media planner; David Donohue who will lead the public relations effort; Kent Rich, videographer; and Karen Hansel, copywriter. Other partners include Backbone Media, Inc., a pioneer in the field of SEO and HMA Marketing, a consulting and database maintenance division and mail house.
The BALSAMS has been honored among the Top 100 Hotels in North America by Travel + Leisure magazine (2008) and was rated #1 resort for food in the United States by Condé Nast Traveler magazine (2007). The BALSAMS Panorama Donald Ross Golf Course has been consistently named among the top rated golf courses in New England.
For reservations and information call (800) 255-0600 or visit online at www.TheBalsams.com.
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