bobdonpaul blog

Adding to its list of notable clients, bobdonpaul.com has recently gained the confidence of a few more organizations, and is currently working hard on new strategies for them.  The crew is excited about these new relationships and happy to announce their partnerships with Lake Morey Resort, Moulton Farm, and Preferred Rentals.

As social media and web content become increasingly important in the exchange of information and ideas, many companies and organizations are realizing that embracing this new medium is the best way to get their messages out and grow their businesses.  But to find success online, groups need to create a unique presence that separates them from the rest.  This is where a good marketing team comes in.

“In today’s business climate you don’t want to go the cheap route for marketing and design,” explains Don Manley of bobdonpaul.com, one of New Hampshire’s most innovative marketing and web design firms.  “You want to stand out.  The web is crowded with websites and strategies that are the same.”  Don says custom-designed sites and marketing strategies are the way to go for most businesses – even though they may take a little more time to develop, there are few better ways to set your business apart.

The team at bobdonpaul has found their approach quite successful for their many clients, which include The Inns and Spa at Mill Falls, New Hampshire Higher Education Assistance Foundation (NHHEAF), and The Balsams Grand Resort Hotel, where their avant-garde “Inn-Bedded Resorter” campaign drew national attention and established bobdonpaul.com as social media marketing experts.

Because of his experience with The Balsams, Bob Manley of bobdonpaul.com is particularly delighted to be working with Lake Morey Resort in Fairlee, VT.  “The resort is owned by Mark and Jeffrey, the grandsons of Borden and Louise Avery, important and influential figures in the hotel business,” says Bob.  “Borden and Louise were pioneers of the ‘American Plan’ service model, a model that has more recently served The Balsams Grand Resort Hotel very well for many years.”  Lake Morey Resort is one of the few remaining hotels in New England that runs primarily on the American Plan, in which the room rate includes meals and all amenities.  The bobdonpaul crew is developing a distinctive new website for Lake Morey Resort.

Moulton Farm in Meredith, NH has also signed on bobdonpaul to create a new website for them.  This farm, market, and bakery is a favorite local destination that has enjoyed continued success with their produce since the 1980s, and was awarded “A Farm of Distinction” by the New Hampshire Department of Agriculture in 1996.  A new bobdonpaul.com website will creatively organize all the varied features of this vibrant farm.

For Center Harbor, NH’s Preferred Rentals, a company that specializes in vacation rentals in the central Lakes Region of the state, bobdonpaul.com is taking on its website redesign, rebranding, advertising, marketing, and social media.  This is where the marketing team really shines!  bobdonpaul’s ongoing partnership with Preferred Rentals will be able to bring more of New Hampshire to the rest of the world, generating more tourism business for the entire region.

Another organization bobdonpaul is courting is Home Builders & Remodelers Association of New Hampshire (HBRANH).  Last month, HBRANH sent out a public request for proposals from qualified firms for the development of two websites, one for consumers and one for HBRANH members, along with marketing plans for each project.  The team at bobdonpaul.com responded to this request by creating a clever web page and proposal demonstrating the artistic, visionary, and technical skills that set this marketing company apart.

Over the last few years, bobdonpaul has really made an imprint on the marketing and social media landscape, and its success in the business world is evident with its growing reputation and expanding clientele.  Stay tuned as all these new relationships blossom!

Carrie Reed
bobdonpaul.com blogging team

Nestled in the breathtaking mountains of northern New Hampshire, The Balsams Grand Resort Hotel is a special place that offers a “magical” experience, which is often difficult to describe.  In order to convey that experience, the marketing team of bobdonpaul.com needed a strategy that was equally magic.  During one brainstorming session, Don Manley of bobdonpaul.com threw out a wild idea.  “Wouldn’t it be great to get someone to live at the hotel and tell the story everyday,” he said.

A year later, Don’s idea took hold, and the creative team of bobdonpaul.com launched the Balsams very first Inn-Bedded Resorter campaign, a social media experiment that turned out better than anyone had anticipated.  After a fast-paced online search last June, Martin Earley spent July and August golfing, hiking, kayaking, and enjoying fine cuisine at the grand hotel, as well as going behind the scenes to get a glimpse of what makes The Balsams so special.  He shared his experience through various social media outlets, including the resort’s blog and Facebook page.  His video and blog posts were followed by thousands of viewers, and traditional media outlets came calling for interviews.

The campaign was a huge success, and The Balsams saw their Facebook statistics and visits to their website soar, as well as a 20% increase in bookings in August.  Then bobdonpaul.com was faced with the question of what to do next.  Fortunately, Bob Manley had his eye on another Internet sensation—a duo from Canada who were using social media to navigate a North American adventure:  Alex and Luke.

“They were on their cross-country journey and they landed in NH,” says Bob.  “Tai Freligh from the State of NH heard about them and started posting about them on the state Facebook page, and I just saw one of the postings and immediately took an interest.  I followed them all the way around the country, and as it got closer to the end of their journey I started thinking, ‘I wonder if these guys would be interested in coming to New Hampshire in a couple months.’  I loved what they were doing and knew they would make really great candidates… so we invited them to The Balsams.”

Alex and Luke had developed a huge following during their trip, and as The Balsams’ winter Inn-Bedded Resorters, they brought those followers with them and took the program to another level.  While at the resort, the couple frequently updated their followers on their new adventures via their own website, Facebook and Twitter accounts, along with The Balsams’ various social media platforms.  Says Bob, “They have done an amazing job and blown away the summer program 10-fold by generating excitement, traffic, and new fans.”  The Balsams’ opening week of this winter season nearly sold out and was the busiest holiday weekend in many years.

With Alex and Luke, traffic to the hotel’s website doubled.  “January broke the all-time record for the number of people that hit the Balsams website, and that’s January—that’s not a month that we should be breaking that record—so that’s huge,” says Bob.  In addition, the entire marketing campaign got some attention and media coverage of its own.

Ultimately, the success of the Resorter program is in the result of the effort.  “What we have allowed is a great dialog between guests and future guests,” says Bob.  “People who have been guests virtually now want to experience the resort in person.”  And that’s what it’s all about.

Carrie Reed
bobdonpaul.com blogging team

Alex & Luke come to The Balsams

Martin Earley’s video application to be the first Inn-Bedded Resorter

Martin Earley campaigns to be the Inn-Bedded Resorter at The Balsams

The Inn-Bedded Resorter, Live the Story, Tell The Story

Spend a “Social” Summer at The BALSAMS.

To put it simply, we want you to be a guest at The BALSAMS Grand Resort Hotel for two months and totally immerse yourself in the experience. While you’re summering with us we want you to use every social media platform out there to share with the world – as it happens – your BALSAMS experience. Come be inspired by our history, and go behind the scenes with our staff. Play golf. Play tennis. Kayak, mountain bike, hike and swim. Taste fine foods and learn to ballroom dance. Explore our endless 8,000 acre estate and participate in every adventure under the sun and get paid while doing it! We believe the story will meet you here. You just have to live it and tell it.

Learn more… Click Here!